Healthy Choice recently came out with a few clever new ads featuring Julia Louis Dreyfus and the buzzword for these are vegetarian and fresh. I think it's a very smart marketing ploy in an economy where people are trying to cut costs and where fast food is a very tempting-for-the-pocketbook option. Moreover, they've targeted a huge void in the frozen foods industry - vegetarian meals.
Among the 6 new healthy choice options are:
- Mediterranean Pasta - 9-grain orzo, cranberries, spinach, cinnamon sauce, and much much more. Nutritional info is available online, and you won't be disappointed.
- Pumpkin Squash Ravioli - Butternut squash, crisp asparagus, Granny smith Apples, in a butter sage sauce
- Sweet Asian Potstickers - whole grain rice, mixed vegetables, and a sweet Asian sauce
- Tomato Basil Penne - 9-grain pasta, sweet basil, and mozzarella cheese, prepared with 100% extra virgin olive oil
Having these options is a huge relief for busy weeknights when I don't have time to pack my lunch, and it's a huge cost savings. They're fulfilling enough to plug yourself through the afternoon, quick enough to eat standing up while you have an infant in one hand and a baby bottle in the other, and light enough to keep you alert through the busy workday.
Time to purge the freezer and make room! There's a new kid in town.